Case study in Business English

This paper, which starts on page 89 of the issue, reviews Business English teaching in China and especially intercultural business communication teaching. The objective is to explore the case-based method for Chinese students who are non-native speakers of English at a time when the teaching of Business English is not fully developed. The discussions justify case-based teaching by suggesting that it fully integrates what capabilities are expected of Business English students and what teachers do to implement this method. 

Resource Type: Publication (report, (e)book, infographic, flyer) |
Contributor: anna-turula
Organization: The Asian ESP Journal
Resource Language: English |
Target Language: English |
Costs: Free |
Year: 2011
Curriculum area: Communicative Language Competences |
Domain: Business and Administration |
CEFR Levels: B1
Educational Context(s): Adult Education |